The Journal · Field Notes

Why do Americans drive hours to look at leaves?

I said we were driving north for the weekend to see the leaves. He asked which leaves. I said all of them.

What leaf peeping actually is

Driving, mostly. You get in the car, you go north or uphill, you look at hillsides, you stop for cider doughnuts, you photograph a covered bridge, you come home. There is no ticket and no gate. It is one of the few American leisure activities that nobody has yet worked out how to charge admission for, although the inns, the diners and the petrol stations do very well out of it.

It is a bigger business than it looks

New Hampshire’s Division of Travel and Tourism Development forecast 3.9 million visitors between late September and November 2026, spending around $2 billion, both figures up on the previous year. In that state, fall draws more visitors than winter, skiing included. Towns across northern New England lean on those few weeks, for a product that falls off the trees for free and cannot be scheduled.

Why he did not understand the premise

France is not short of trees. It has forests older than the republic and an autumn that is perfectly pleasant. What it does not have is the idea that the leaves are a destination. A French autumn is for mushrooms, for the grape harvest, for game on the menu. You go into the woods to bring something back. Driving three hours to look at a hillside and bring back nothing struck him as either very spiritual or very American, and he was not yet sure which.

The colour is the difference

Then we got there, and he went quiet, which is his highest form of praise. A New England hillside in mid-October is red. Not russet, not gold: red, with orange and yellow around it. European forests in autumn are overwhelmingly yellow and brown. He had seen autumn every year of his life and had never seen that, and he said so, once, to the windscreen.

Why American leaves are red and European ones are not

Yellow is what is left when the green chlorophyll breaks down. Red is different: it comes from anthocyanins, pigments the tree makes on purpose in autumn. In 2009 Simcha Lev-Yadun and Jarmo Holopainen proposed in the journal New Phytologist that trees evolved red leaves as a defence against insects, and that the trait survived where the trees and their insects could retreat south together during the ice ages. In North America and East Asia the mountain chains run north to south, so they could. In Europe the Alps run east to west and blocked the way. Many species died out, and the pressure to turn red went with them.

A caution about that theory

It is a hypothesis, and the authors said so themselves: there is no settled agreement on why trees turn red at all. But it fits the map neatly. The places famous for autumn colour are eastern North America and East Asia, including Japan, where people have gone out to look at maples for more than a thousand years. Western Europe, with the same latitude and plenty of forest, never developed the habit, possibly because there was less to look at.

What we brought back

Nothing, as predicted. A bag of doughnuts that did not survive the drive, and about two hundred photographs that look the same. He has since described the trip to his mother as “a pilgrimage to trees,” which I think was meant as a criticism and came out as a recommendation.

Autumn, two ways

New EnglandFrance
The leaves turnRed, orange and yellowMostly yellow and brown
You go to the woods toLookBring something back
The autumn harvestPhotographsMushrooms, grapes, game
There is a word for itLeaf peeping, since 1966No
Economic weightA tourism season of its ownNot a category

Questions, answered

What is leaf peeping?

Leaf peeping is travelling to look at autumn foliage, usually by car, most famously in New England. The term first appeared in print in 1966 in the Bennington Banner, a Vermont newspaper, according to the Oxford English Dictionary.

How much money does fall foliage tourism bring in?

New Hampshire alone forecast 3.9 million visitors and about $2 billion in spending for the 2026 foliage season, according to the state’s Division of Travel and Tourism Development.

Why are autumn leaves red in America but yellow in Europe?

One theory, published in New Phytologist in 2009, is that red leaves evolved as a defence against insects and survived where trees could retreat south during ice ages. North America’s mountains run north to south and allowed it; Europe’s Alps run east to west and did not.

Do the French go leaf peeping?

Not as a tradition. France has extensive forests, but autumn there is associated with mushroom picking, the grape harvest and game rather than with travelling to look at foliage.

Sources

  • Concord Monitor, 27 September 2026 — New Hampshire’s forecast of 3.9 million fall visitors and $2 billion in spending. Concordmonitor
  • ScienceDaily, 13 August 2009 — Lev-Yadun and Holopainen’s theory in New Phytologist on red leaves in America and yellow in Europe. Sciencedaily
  • Wikipedia, Leaf peeping — the 1966 first use recorded by the Oxford English Dictionary, and momijigari in Japan. En

Verified October 2026.

He judges America weekly on Instagram, and Le Bulletin collects the best of it once a month.